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Who Are We & What Are We About?

“We believe that high quality, long lasting, environmentally friendly clothing should be reasonably priced and have a positive impact on the planet in all aspects.”

Started by a conversation on a chair lift and inspired by the adventurous human spirit, Charmio was born in 2019 out of a passion and love of sports, the outdoors, and the idea of a sustainable future for the planet. We believe that high quality, long lasting, environmentally friendly clothing should be reasonably priced and have a positive impact on the planet in all aspects. This allows the full spectrum of people to have access to quality clothing and not just those that can afford it.

Whether it’s riding fresh powder on a mountain, climbing a new line up a cliff face, surfing a wave on a beautiful beach or simply walking along the street, we want Charmio Organic Clothing to be there with you. Charmio will be resisting the snow, rock and salt along with anything else your adventurous life can throw at it. We believe in Escaping the ordinary and embracing the adventure all the while minimising our impact on the planet.

Charmio has been born from our passion for the outdoors, our craving for adventure and a love of our planet. From this we have based our on company on several founding principles which will be followed in all aspects of our lives and into our business.

  • The idea of creating something which stands for helping each other all the way through as everyone travels through this life on their own path, be it staff members or customers, we maybe on our own but our lives cross and intertwine with someone else at almost every moment.
  • We will use our profits to help rebuild the world which gives us so much. We will be looking into several possible ideas from charitable donations to planting trees.
  • Our love of sports, and three sports in particular have shaped our lives thus far, skiing, surfing and climbing. We chase our passions, climb to the top and ride back down again; whether it’s a mountain, a wave or abseiling back from the top of a climbing pitch.

We will keep these ideas at the heart of the company and use them to guide our decisions and products. This will keep it fair from production to customer providing good standards for everyone along the way. Profit is important as it allows us to reinvest, develop and grow but profit will never be the over riding goal pushing all other ideals to the wayside, we can not eat or breathe money so our planet must be first and foremost. Without solid foundations and moral obligations to others and the planet no company should profit.

The world is changing, for good or bad its us (the consumer) who will decide. Voting with your money is one of the biggest things we can do along with raising awareness.

Core Values

A clothing company who will aid in the development of skiers, surfers and climbers through sponsorship and maintaining our beliefs. We will also contribute what we can to the planet ensuring it is their for the generations to come, we haven’t inherited this planet from our ancestors we are merely guardians of the planet for the next generation.


We believe our products should be environmentally friendly, sustainable, innovative and exciting while benefiting the end user.

Long Term

We will endeavour to maintain our company beliefs and core values using these to aid us creating long term goals and high quality products. Sustainability has to be a corner stone of longevity.

Creative, Organised and Efficient

We operate to targets and goals efficiently and effectively but we also need to free the creative spirit which sits inside nearly everyone of us. Nobody has ever had an original thought… our thoughts and ideas are the sum of all the experiences and life events that have happened to us and around us, from this we take the idea of never stopping our adventures, never stopping our explorations and all this leads to our ideas and creations.