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The idea of Fair Trade as you may well be aware is that a percentage of each sale goes directly to those involved in the production and manufacture of the item. It is a great scheme which can help lift people up and give them a real safety cushion and allow them to develop their lives and careers further.
Our Women’s t-shirts carry the Fair Share label which is an initiative supported by us and led by our suppliers. This project operates at their cotton mill in India. The t-shirts carry a premium on the base cost which is passed on directly to the workers with nothing removed, this extra cost is absorbed by us as to keep the pricing inline with the rest of our lines. We are aiming to align our men’s clothing with this too in the near future.