- 100% organic cotton for stronger, longer-lasting clothing.
- Made using only solar and wind energy.
- Designs printed using water-based non-toxic inks
- GOTS Certified fabrics and production.
- One tree is planted for every item purchased.
- Sustainable and Eco-friendly in materials, mentality and production.
- 90% reduced carbon footprint – calculations were certified under the PAS2050 standard by the Carbon Trust in the UK.
Why Choose Organic Cotton?
Organic cotton is better for you, your skin and the environment at large. Organic cotton is farmed without the heavy pesticide use which is standard practice in conventional cotton farming. The techniques employed in organic cotton farming use less water to achieve a full harvest – although it does take longer for the harvest to mature, the environmental impact is far reduced which benefits everyone from nature to farmer and the consumer.
As well as the environmental and health benefits of organic cotton farming, the organic cotton we have selected comes with the Global Organic Textiles Standard (GOTS). Using GOTS cotton means that the factories are regularly independently inspected, they carry strict social criteria that must be met which ensures fair practice and proper treatment of the staff and without even needing to say this means no forced labour and no child labour. The Global Organic Textile Standard covers all stages of production from field to shop and is a very positive step in the right direction for the textiles industry as a whole.
Why Use Water-based Inks?
The majority of printed garments in the current market use the cheaper plastisol inks which contain environmentally damaging PVC and phthalates. We have chosen not to use these as it would void our entire aim to maintain our sustainable, vegan and environmentally friendly standards. The inks we have chosen contain no toxic chemicals and are also free from lead and other such heavy metals. This means that they also do not contain toxic chemicals such as CFCs and HCFCs, aromatic hydrocarbons or any other volatile solvents. For us, the use of water-based inks is another key point in maintaining and achieving our goals. It is also worth stating the obvious that the inks are not tested on animals nor do they contain any animal products.