- 100% Fair trade organic cotton for stronger, longer-lasting clothing.
- Fair Trade – A portion of each sale goes directly to the people are involved in the manufacturing.
- Made using only solar and wind energy.
- Designs printed using water-based non-toxic inks
- GOTS Certified fabrics and production.
- One tree is planted for every item purchased.
- Sustainable and Eco-friendly in materials, mentality and production.
- 90% reduced carbon footprint – calculations were certified under the PAS2050 standard by the Carbon Trust in the UK.